His third studio album was released. hugoLoyle Carner, a London rapper, has teamed up with Always Do What you Should Do, a British streetwear label. The new collection features bright graphics on a variety of T-shirts and tracksuits that feature bright graphics.
Traditionally, London-based Always Do What You Should Do takes inspiration from the coast of New Zealand and the skate and surf brands — such as Rip Curl, Billabong, and Quicksilver — that are synonymously associated with the sunny coastlines. Taking this vision to the streets of the U.K.’s capital, the imprint now consistently drops post-Y2K garments that merge easy-going streetwear styles with durable skatewear that can be worn all year round on the board.
Loyle Carner has been in a long-standing relationship with ADWYSD for some time. As a musician who loves to support local and emerging fashion brands, the South London rhymer recently explained in an interview with Hypebeast that ADWYSD is an “affordable U.K. brand with high quality” and he wants to let his following know that the label is accessible for anyone.
This is why the new Loyle Cartner x Always Don’t Do collaboration has two T-shirts available in white and black. The back of the tees features Loyle Carner’s latest album title with a scripture below that reads: “An album by Loyle Carner, collaborated with Always Do What You Should Do.” Furthermore, the white crewneck tee from the capsule features a large hugo graphic on the front above ADWYSD’s classic “friends” motif, encouraging wearers to “tell friends to love hugo.”
The tracksuit is available in black and a traditional version. hugo You can see the print on the chest, as well as the silver zip-puller. They come with matching bottoms and a turquoise ADWYSD logo across the right thigh. The collaboration includes a mini chessboard, which is also adorned with the co-branding.
Above, you can see the Loyle Carner and Always Do What It Should Do collaboration. The product will be available at an exclusive pop-up shop in London and on the official ADWYSD website starting December 20. You can also find out more about the pop-up on the Always Do what You Should Do Instagram page.
Also, check out the One Block Down collaboration.