For those new to labelling, it can be tricky. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.
It can cause confusion and waste of time. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.
What Label Printing Can Do
1. Select the Right Material for Your Label
You can find a variety of labels materials in different sizes and finishes. Consider how long it should last and how many wear and tear it will withstand before you choose your label material.
If the labels will be exposed long-term to heat or moisture for an extended time, choose a waterproof or heat resistant material. You can also choose a better-quality paper stock or plastic stock if you need something that will last longer.
It is crucial to choose the right material to ensure your label looks good and holds up to any conditions.
2. Take a look at Safety Requirements
Safety guidelines are the next important aspect of labels. A country’s health and safety regulations must be meticulously followed while deciding on the label design. Labels should clearly indicate any regulations, including important warnings and precautions as well as ingredient lists, shelf lives, shelf life and other guidelines.
A brand that uses a product without safety information is less likely to be able to rebound from negative publicity.
3. Do Use Your Colour Palettes
You cannot use random colours in your labels. They should be carefully chosen. Marketing is all about colours.
Be careful when choosing colors before you place an order for custom-printed labels. If you are creating labels for indoor product labelling, avoid too many colours, especially if it will be wrapped around a product.
4. Storytelling can be augmented
You can label anything. You could use a label to convey the minimum information about your product. Or, it could be a story that tells the story behind your brand/product.
Each product has a unique feature. Storytelling is the best way to convey these differences to your customers. The story of your product should highlight a unique quality that appeals specifically to your target market.
Customers may feel like they are part of the event if you describe your brand in a unique and appealing way. It encourages inclusion and loyalty immediately.
5. Professional Printing Services
It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.
Professional printers employ high-quality presses that can produce larger quantities than home printers. It ensures consistent results for all labels printed simultaneously.
These presses require less manual intervention that home printers. This makes it possible to produce more precise results in a shorter amount of time and with less effort.
Professional printing services are a must, regardless of how small your company is.
The Don’ts of Label Printing
1. Don’t Underestimate Finishes
The finish type is another important aspect of choosing materials. There are many options available for embossing: matte, metallic foil stamping or glossy lamination.
Finishes can enhance the appearance of your labels and can protect them from UV exposure or abrasions. So you should consider which finish best suits your product’s needs to get the most out of each label.
2. Don’t Overcrowd the Label
Today’s dominant idea in the labelling industry is that simplicity is better. Although product labels have limited space, if you make the most of it you can communicate all the information that the consumer needs without being overwhelming.
Always prioritise your content. What content should be included and what can be added via social media or the website? If a product label is confusing, consumers will be uneasy.
3. Don’t Make Deceptive Claims
Today’s consumers are looking for companies and products that are ethically and socially conscious. If they aren’t, you shouldn’t claim that your products are ecofriendly. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.
Authorities and consumers are increasingly aware of misleading marketing and labelling techniques and are now cracking down on any businesses that engage in dishonesty. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.
Final Word
You should be able to create beautiful custom labels that will make your product stand apart from the rest by carefully considering every step of the printing process.
By following these simple dos and don’ts, you can achieve great results with your labels. These tips will help you ensure that your label printing project goes smoothly, no matter how new or experienced.
We hope that you find this article useful and informative. Please reach out DAL Find out more about label design and printing. DAL can help with any kind of labelling: thermal, removable, or other.